Nissan and Infiniti make multicultural agency change—what it means for Black and Hispanic advertising

When luxury automaker Infiniti begins advertising its redesigned QX80 premium SUV next month, it will move beyond its marketing comfort zone. Pricing for the vehicle tops $100,000. But rather than targeting households with incomes of at least $100,000, like it normally would do, it lowered the threshold for its media plan to $75,000.