Brand Marketing

Nissan and Infiniti make multicultural agency change—what it means for Black and Hispanic advertising

Nissan recently conducted an “unboxing” of the 2025 Kicks subcompact crossover in Brooklyn in a move to tap into sneaker culture. (Nissan)
May 02, 2024 09:00 AM

When luxury automaker Infiniti begins advertising its redesigned QX80 premium SUV next month, it will move beyond its marketing comfort zone. Pricing for the vehicle tops $100,000. But rather than targeting households with incomes of at least $100,000, like it normally would do, it lowered the threshold for its media plan to $75,000.

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