Nissan’s outgoing US CMO on why the brand is not back on Twitter but still uses TikTok
Nissan U.S. Chief Marketing Officer Allyson Witherspoon (left) with actress Brie Larson, who stars in Nissan ad campaigns. Witherspoon was recently promoted to now lead global marketing efforts for Nissan as corporate VP, global marketing, brand and merchandising. (Nissan)
The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.