Brand Marketing

Nissan’s outgoing US CMO on why the brand is not back on Twitter but still uses TikTok

Nissan U.S. Chief Marketing Officer Allyson Witherspoon (left) with actress Brie Larson, who stars in Nissan ad campaigns. Witherspoon was recently promoted to now lead global marketing efforts for Nissan as corporate VP, global marketing, brand and merchandising. (Nissan)

March 10, 2023 05:55 PM

Featured Stories

Food & Beverage

McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

Answer engine optimization (AEO) FAQ—how brands can prepare for AI search

Answer engine optimization (AEO) FAQ—how brands can prepare for AI search

Influencers & Creators

Creator and influencer trends—what Converse, Pinterest and other brands are doing right now

Gillian Follett

Creator and influencer trends—what Converse, Pinterest and other brands are doing right now

Cannes Lions 2025—everything to know about this year’s ad festival

Sabrina Sanchez

Cannes Lions 2025—everything to know about this year’s ad festival