PepsiCo said it would celebrate the 125th birthday of its namesake cola brand with 125 days of events that begin concurrently with the public unveiling of products bearing its new logo, which was first previewed earlier this year.
Read more: Inside the Pepsi rebrand
A pop-up diner in New York City, open from Oct. 19-25, will recreate the sets of some of the most memorable Pepsi commercials and feature memorabilia from the Pepsi archives. The brand is selling limited seating for $50 per person, and a contest will award five winners a trip to experience it. It has yet to reveal the exact location of the diner other than it will be in Midtown Manhattan.
A suite of what the brand called “high-energy” new commercials, kicking off during the first week of the NFL season, will show off the new logo and its pulsing properties. The below spot, featuring “Bassline” by Allister X, was created by PepsiCo’s in-house content studio and design team.