Brand Marketing

PepsiCo doubles down on HBCU sponsorship

A new six-year deal is bringing more PepsiCo brands to the Southwestern Conference althletics. (Pepsi)
JS
By:
Jon Springer
July 25, 2023 01:00 PM

Featured Stories

TV & Streaming
HBO Max rebrand reveals a marketing playbook for disruptive strategy

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

PH
By:
Parker Herren
HBO Max rebrand reveals a marketing playbook for disruptive strategy
Google
Google pitches AI search and video to advertisers—5 takeaways for brands
AH
By:
Asa Hiken
Google pitches AI search and video to advertisers—5 takeaways for brands
Travel
Summer travel marketing—how brands are changing tactics in an uncertain economy
AP
By:
Adrianne Pasquarelli
Summer travel marketing—how brands are changing tactics in an uncertain economy
Top 5
The top 5 sports marketing ideas to know about right now
JS
By:
Jon Springer
The top 5 sports marketing ideas to know about right now