Brand Marketing

Popeyes vs. Wingstop—how the chicken sandwich wars led to the chicken wing war

Popeyes and Wingstop are engaged in a chicken wing marketing battle. (Popeyes; Wingstop)
EW
By:
Erika Wheless
April 10, 2024 09:00 AM

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The confectionery giant has also expanded its relationship with IPG.

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