Watch—What Unilever and Volkswagen got right and Burger King got wrong in new purpose ads

On a monthly basis, Ad Age explores the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen, Denmark-based Goodvertising Agency, which advises companies and organizations on how to turn environmental, societal and health risks into market opportunities. Watch the June 11 episode below and join the conversation on LinkedIn. Kolster and Ad Age News Editor E.J. Schultz analyze hits from Unilever (which was recently announced as 2024 Cannes Lions Creative Marketer of the Year), as well as Volkswagen and breast cancer support group Macma. We also look at misses from Burger King, insecticide brand Sapolio and regenerative food and farming company Wildfarmed. Check out the latest Ad Age events and award programs

Watch—What Unilever and Volkswagen got right and Burger King got wrong in new purpose ads

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