As retailers recognize the value connected TV can bring in targeting specific audiences, they’re investing in the channel—and some are looking for the most economical ways to do so.
CB2, the furniture chain that counts Crate & Barrel as a sister brand, recently began working with Spaceback, a tech company based in San Francisco that uses AI to automate ads for different media platforms. The strategy is helping the retailer save time and be as efficient as possible with its resources, it said.
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