Anheuser-Busch is getting a new corporate look as it continues to pursue a more premium positioning.
The largest U.S. brewer today rolled out a new logo that offers a new take on the company’s decades-old eagle. The bird is now covered in a gold color with the corporate name displayed in a black cursive script. The logo, known as the “A&Eagle,” had been shown with the eagle in a more natural brown color flying through a red “A,” which stands for Anheuser.
Anheuser-Busch, the U.S. division of global brewing giant Anheuser-Busch InBev, described the update as a “more premium and forward-looking logo.” The eagle “is now facing to the right and firmly in flight, boldly gazing into the future,” according to a statement.
The agency behind the new design is Prophet, which also handled a similar overhaul for the global logo.