Behold the most vicious tweets from Wendy's 'National Roast Day'

Wendy’s played the role of a vicious roastmaster over Twitter today. The occasion was National Roast Day, in which the fast food chain dares consumers and other brands to volunteer to be cut down with insults—a social media version of the tradition of comics roasting each other at famed venues like the Friar’s Club, or during Comedy Central's televised roasts. This was the fourth year Wendy’s has cracked the whip since 2018 (it skipped 2020); demonstrating once again there's little brands won't absorb in the name of viral social conversation. While brands talking to each other on Twitter is no longer original—it now occurs on a daily basis without much notice—Wendy's tradition is unique enough that it still draws eyeballs. The brand worked on the stunt with agencies VMLY&R, Ketchum, and Spark Foundry. Wendy's restuarants this year are marking the occasion with deals on “hot and crispy” fries—served free with any purchase ordered through the Wendy’s mobile app through Feb. 27. The brand through Feb. 20 will also provide a free drink with the purchase of any breakfast sandwich as the chain looks to drum up business in the elusive morning daypart. Subscribe to Ad Age now for the latest industry news and analysis. Following is a sample of the redhead’s sassiest burns of the afternoon. Give us the bat, Wendy. Somehow not the worst clown based fast food restaurant.#NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 Your jingle plays on repeat in my worst nightmares. #NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 When adding milk makes you taste better, you're doing it wrong. #NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 Top drink of choice for when you hate yourself and so does your English teacher. #NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 Awe, it's the poor man's North Face #NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 - Every Review You get on Tinder— Wendy’s (@Wendys) January 12, 2022 *looks under cap* "why'd you get a Jones soda?" #NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 But then our food would taste like yours!#NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 Congrats on being the #1 store tweens shoplifted from in the 90's. #NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 Looks like we left it at your neighbor’s door. #NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 The hot dog you have to hide in mac n cheese for even children to eat. #NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 Dear women laughing in your yogurt commercials, blink twice if you need help. #NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 You guys aren't even from the best city in Missouri lol #NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 Ok...#NationalRoastDay pic.twitter.com/CKVmF5X8iW— Wendy’s (@Wendys) January 12, 2022 You're going to love our new pink straw. its an extra $2.50 #nationalroastday— Wendy’s (@Wendys) January 12, 2022 Look, it's Boomer AdWeek!#NationalRoastDay— Wendy’s (@Wendys) January 12, 2022 Subscribe to Ad Age now for the latest industry news and analysis.

Behold the most vicious tweets from Wendy's 'National Roast Day'

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