Snoop and Dre, along with AI-generated Sammy Davis Jr. and Frank Sinatra, share a drink in a new ad for Still G.I.N. by Dre and Snoop.
West Coast rap legends meet an AI-generated Rat Pack in an era-bending new ad for the gin brand Still G.I.N. by Dre and Snoop.
In the ad, Dr. Dre and Snoop Dogg arrive in style at a high-end cocktail bar, capturing the attention of bar patrons Frank Sinatra and Sammy Davis Jr., who offer to buy them a drink. When Sinatra hears what they’re drinking, Ol’ Blue Eyes orders Still G.I.N. for the house.
The ad demonstrates how generative AI can be used to create a distinct narrative in advertising—casting Dre and Snoop as the Rat Pack of their times while connoting a mix of classic and modern styles. And though brands have used deceased celebrities in advertising for decades, AI is bringing them to life in a new way, giving brands a chance to vividly explore such “what-if?” scenarios.
It’s also another notable advertising score for Snoop Dogg, who has parlayed a laid-back, pot-smoking persona into a diverse career as a television entertainer, entrepreneur and commercial spokesman.
Still G.I.N. collaborated with the agency Rosewood Creative, director Dave Meyers and the entertainment-focused generative AI company Metaphysic on the ad. The three worked closely with the estates of Sinatra and Davis to ensure what the brand called “a faithful representation that honors how Frank and Sammy would have carried themselves.”
A 30-second version of the spot will debut tonight during the finale of NBC’s “The Voice,” which features Snoop as a coach.
The Still G.I.N. brand is an 85-proof bottled gin and the second product from the duo famous for their 1990s raps. They released a canned gin-based cocktail, Gin & Juice by Dre and Snoop, earlier this year. “Gin & Juice” refers to the Snoop hit from 1994 that was produced by Dre; the new product references Dr. Dre’s song “Still D.R.E.” from 2001.
Gin & Juice will be the title sponsor of the college bowl game previously known as the Arizona Bowl, taking place Dec. 28.
Still G.I.N. By Dre and Snoop is described as “a clean, light modern gin that’s highly mixable.” Alongside its namesake co-founders, the spirit company is led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders of On The Rocks Cocktails. It is distributed nationally through Southern Glazer’s Wine and Spirits with a suggested retail price of $34.99.
