Brand Marketing

Southwest’s brand damage persists, poll finds—here’s what the airline should do next

Travelers wait outside the Southwest Airlines baggage office at Oakland International Airport on Dec. 28. (Bloomberg LP)
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By:
E.J. Schultz
January 11, 2023 06:28 PM

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Creator and influencer trends brand marketers need to know about right now
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