Brand Marketing

Southwest’s brand damage persists, poll finds—here’s what the airline should do next

Travelers wait outside the Southwest Airlines baggage office at Oakland International Airport on Dec. 28. (Bloomberg LP)
ES
By:
E.J. Schultz
January 11, 2023 06:28 PM

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Agencies
What WPP’s next CEO will inherit and who could be in the running

As Mark Read prepares to step down as WPP CEO, here's what industry insiders say about what's next.

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WPP launches rare public attack on Publicis over ad quality, escalating feud
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Jack Neff
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WPP launches rare public attack on Publicis over ad quality, escalating feud