Brand Marketing

Suntory brings Japan’s top vodka seltzer to the US with a quirky campaign

Japan's -196 vodka seltzer is now available in the United States. (Suntory Global Spirits)
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By:
Jon Springer
September 16, 2024 10:00 AM

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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Creator and influencer trends brand marketers need to know about right now
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