Brand Marketing

Suntory brings Japan’s top vodka seltzer to the US with a quirky campaign

Japan's -196 vodka seltzer is now available in the United States. (Suntory Global Spirits)
JS
By:
Jon Springer
September 16, 2024 10:00 AM

Featured Stories

Agencies
What WPP’s next CEO will inherit and who could be in the running

As Mark Read prepares to step down as WPP CEO, here's what industry insiders say about what's next.

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By:
Brian Bonilla
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EL
By:
Ewan Larkin
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By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
JS
By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
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Creator and influencer trends brand marketers need to know about right now
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Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud
JN
By:
Jack Neff
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EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
WPP launches rare public attack on Publicis over ad quality, escalating feud