‘The Super Mario Bros. Movie’—how Truff, Shake Shack and others are celebrating premiere

Gamers and '80s and '90s kids everywhere, rejoice—beloved animated character Mario and his gang of friends (and enemies) are returning to screens in movie form on April 5 with the premiere of “The Super Mario Bros. Movie.” Brands are getting in on the buzz with limited edition Mario-themed merchandise ahead of the release of the movie starring Chris Pratt as the title character. Here's how a few brands are leaning into both the Super Mario world and their own product lines. Truff releases ‘crown jewel of mushrooms’ sauce pack Hot sauce brand Truff is teaming up with Nintendo, animation company Illumination and Universal Pictures for a limited edition pack of sauces. The pack features three of the brand’s best-selling truffle-infused hot sauces in 6 oz. bottles depicting Mario, Princess Peach and Toad. The $69.99 pack comes in a Mushroom Kingdom VIP gift box. Related: Behind Truff's rise in the hot sauce category Truff Co-Founder and Co-CEO Nick Guillen said the brand is excited to join forces with “a brand who celebrates mushrooms as much as we do,” referring to the popular items in the game series. The sauce will be made available on the Truff site on April 5. Lush launches Mario-inspired bath items Cosmetics company Lush is powering up with a limited edition release of Super Mario Bros.-inspired bath items. The collection features Mario and Luigi shower gels, Princess Peach and Bowser shower jellies, as well as a Question Block bath bomb that releases either a flower or a mini mushroom, just like in the Super Mario universe. Instead of activating the block by touching it, as is the case in the game, Mario Bros. fans can unlock hidden power-ups by throwing the bath bomb into a full tub of water. More news: How Lush does corporate activism The collection launched in March. Some soon questioned how the bath bomb changed the color of their tub water. Shake Shack hosts sweepstakes for Mario tickets Ad Age Marketer’s Brief podcast Listen here or subscribe via Apple, Spotify, Amazon Music or Audible Click here Shake Shack gave ‘Shroom Burger lovers and Mario fans a chance to win tickets to see “The Super Mario Bros. Movie” in theaters. Those who ordered a ‘Shroom burger from March 30 to April 2 via the Shack app or website were entered into the sweepstakes. The chain’s location in the Dumbo neighborhood of Brooklyn, New York will showcase a special menu complete with items inspired by the movie, including a Gold Star Shake and 4 Cheese ‘Shroom + Fire Sauce. The storefront will also incorporate decor inspired by the video game world of Super Mario, including giant question-mark prize cubes and the likenesses of several characters, such as Mario, Princess Peach and Toad. The first 100 guests each day leading up to the premiere will get freebies. Red Wing creates Mario boots Footwear company Red Wing brought Mario's iconic boots to life. Crafted from Red Wing leather, Mario’s boots come with a reinforced toe box and mushroom-infused heel pad that make them the perfect pair for stomping on Question Boxes. Although the boots are not for sale, the pair is being displayed at the Nintendo store in New York.

‘The Super Mario Bros. Movie’—how Truff, Shake Shack and others are celebrating premiere

Featured Stories