Target is the latest brand to minimize its LGBTQ+-related offerings following controversy. The retailer said it was “making adjustments” to its plans that included removing certain Pride Month-related items from its shelves amid what the chain called “volatile circumstances” that included threats against team members.
“We are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior,” Target wrote in a statement Wednesday. “Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”
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The Minneapolis-based company said it has offered products celebrating Pride Month for more than a decade. It was unclear if Target has ever made adjustments to its marketing of such products before.