Taylor Swift made homemade Pop-Tarts—now the brand wants the recipe

When she’s not on a world tour, or rooting for the Kansas City Chiefs, Taylor Swift likes to bake, even trying her hand at Pop-Tarts. In a recent interview on NBC Sports, Chief’s head coach Andy Reid said that Swift had baked homemade Pop-Tarts for the team’s offensive line. @nbcsports Taylor Swift owes Andy Reid some homemade pop-tarts 😂 (📸 Taylor Swift) #kansascitychiefs #andyreid #traviskelce #taylorswift ♬ original sound - NBC Sports The Pop-Tarts brand team was listening. The Kellanova-owned brand put out a full-page ad in today’s Kansas City Star, asking Swift to share her recipe. The ad reads: “To KC’s most famous fan, he heard you have a Pop-Tarts pastry recipe. We’re tortured not knowing more about this DIY delight. What’s the filing? Does it have frosting? Do they have little holes? So let’s make a deal. We are making a donation to Harvesters, a local Feeding America partner food bank, and will double it if you share (your version) of our recipe with the masses. This time we’ll make sure coach gets a bite. You in?” (Click image enlarge) The ad also shows a beaded bracelet that spells out “Crazy Good”—a nod to the friendship bracelets that Swift’s fans trade at her concerts, and the tagline of Pop-Tarts’ latest “Crazy Good” campaign meant to have consumers consider Pop-Tarts outside of breakfast. Pop-Tarts PR agency Weber Shandwick was behind the ad. It’s unclear if Swift has responded to the friendly challenge, having recently landed to play her shows in Singapore. Swift has shared her recipes with fans before, like her chai sugar cookies with icing. It is the latest example of a brand seeking buzz by playing off of Swift’s popularity. Also read: Brands recreated Taylor Swift’s new album cover Pop-Tarts’ Taylor Swift appeal comes about two months after the brand’s mascot went viral for being toasted and eaten by the winning team of the Pop-Tarts Bowl college football game. Kellanova did not immediately respond to a request for comment about the Kansas City Star ad, but Kellanova chief marketing officer Julie Bowerman previously spoke to Ad Age after the bowl game, saying, “When you hit a home run, you certainly continue to ride it. I think you’ll continue to see us building off the platform of “Crazy Good,” with mascots, and more fun and humor.”

Taylor Swift made homemade Pop-Tarts—now the brand wants the recipe

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