This month, Ad Age is expanding its "Creativity Top 5" series to include new roundups of our favorite special-interest campaigns and ideas from brands. The latest installment looks at the best celebrity-brand matchups of the past month and follows our ranking of the best brand NFT ideas. Visit our site each Thursday for a new list of niche campaigns from the past month. Check back next month for another installment of top brand and celebrity matchups.
This month: Tom Brady's weirdest collab, Frito-Lay's late-night merrymaker, an unexpected donut king and more.