"This campaign aligns with MADD’s 41-year lifesaving mission to end drunk driving," MADD National President Alex Otte in a press release. "Since MADD’s founding in 1980, drunk driving deaths have been reduced by more than half, and we have provided services to nearly 1 million victims and survivors. We won’t stop until we get to zero deaths and zero injuries."
MADD reports that alcohol-impaired driving fatalities have fallen by 52% since it began, plateauing at around 10,000 deaths a year for the last decade. And according to a recent study cited by the organization, rideshare services can be a powerful tool against drunk driving, eliminating the need to appoint a designated driver.