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Brand Marketing

Why Under Armour is revamping ‘Protect This House’

(Under Armour)
JY
By:
Jade Yan
March 14, 2023 01:00 PM

Under Armour is revamping its 20-year-old “Protect This House” campaign in a move to appeal to Gen Z. New ads debuting this week focus more on teamwork and less on competition.

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