Valentine’s Day 2023—see this year’s campaigns from Teleflora to Denny’s

Video campaigns, greeting cards, bespoke gift packages. For brands, there’s more than one way to say “I love you” around Valentine’s Day. Below, check out some of the romance-themed efforts that advertisers have been cooking up this season. Teleflora Teleflora is out with a new execution in its “Love Out Loud” brand platform, which began during Christmas 2017. The spot follows Mrs. Miller, a San Diego elementary school teacher whose students give her a Teleflora Valentine’s Day bouquet and hand-written card. Teleflora’s Valentine’s Day lineup features handmade curated arrangements. Topo Chico Hard Seltzer Topo Chico, the beverage brand, wants you to send your ex an edible scorpion valentine. These valentines, which will arrive in a heart-shaped box, are dipped in a strawberry guava coating inspired by the brand’s signature seltzer flavor—and yes, they are real scorpions. The valentines went on sale for $6.99 on Feb. 10 on a special website. Each order comes with a discounted Topo Chico Hard Seltzer for participation. Last year, the Coca-Cola brand launched a similar campaign, but instead of a scorpion offered a cactus as a gift. The best and worst Super Bowl ads Ad Age reviews the Big Game commercials Click here McDonald’s The fast-food chain is launching its first celebrity-couple meal this Valentine’s Day, from rappers Cardi B and Offset. The campaign included a pregame spot on Super Bowl Sunday, as well as a second spot premiering Tuesday morning. Cardi B and Offset worked on everything from the concept to the packaging of the meal, and also filmed some fun behind-the-scenes content.Read more: Inside McDonald's Super Bowl-Valentine's Day plans Carma HoldCo Pro athletes Mike Tyson and Ric Flair celebrated Valentine’s Day early this year. Ahead of Feb. 14 , Carma HoldCo, which owns Tyson 2.0, Tyson 2.0 Global, Ric Flair Drip and Evander Holyfield’s cannabis lines, released two ads running on social media. In “Hotline Ric,” Flair gives advice to callers, telling one that when things get hard, let it heat up and “hit it in the couch.” “Love Bites” sees Tyson reluctant to wear a pair of angel’s wings while shooting a Valentine’s Day commercial for his Tyson 2.0 brand. Watch all the Super Bowl commercials From Bud Light to Rakuten and Amazon, see all of the ads Watch them here Denny’s Friends with Benny’s at Denny’s? For a limited time, Denny’s is selling Valentine’s Day cards at DinerDrip.com and an invitation to become “Friends with Benny’s” over a classic breakfast meal at Denny’s. Each Friends with Benny’s card can be purchased for $12.99 and includes a voucher worth $25.98, the value of two Classic or Southwestern Benny breakfasts. “Valentine’s Day is a special moment worthy of celebration and our guests never have to overspend to make it memorable,” said Denny’s president John Dillon. Denny's is also offering couples the chance to get married or renew their vows for free at a pop-up wedding chapel in Las Vegas on Feb. 14. Features include a champagne toast and two vouchers for Original Grand Slams. Dewar’s Dewar’s Scotch Whisky has teamed up with former Esquire editor in chief Jay Fielden to offer customized gift sets. From dad jokes to comical pick-up lines to scathing social commentary, the scotch whisky’s “Mal-entine’s Day” cards accompany the purchase of Dewar’s new 12-year whiskey leading up to Valentine’s Day. The personalized gift set can be purchased and customized through the Dewar’s website. Dewar’s released 12 Valentine’s Day cards to choose from for a variety of couples. Papa Johns It’s “Love Shaq” season at Papa Johns, as Shaquille O’Neal helps introduce a Valentine's Day combo—Papa Johns signature thin-crust Heart-Shaped Pizza with Pepsi Zero Sugar. The campaign is from the agency Camp + King. Babybel On Feb. 2, actors Jason Biggs and Jenny Mollen helped Babybel curate and launch the Babybel “First Time” Experience kit for the vegan-curious. Babybel, owned by Bel Brands, made available to kit winners an exclusive Babybel heart-shaped box of plant-based cheese—which hit shelves nationwide last year, along with a set of wine glasses, cheese snacking board, two matching ultra-soft robes and a blanket. “We know there can be nervousness and anticipation when it comes to trying your first plant-based cheese. We’re excited to make sure the first time is a great one with Babybel Plant-Based, by offering the taste and texture consumers already know and love,” said Melanie Nemoy, brand director at Babybel. Voices Audio job marketplace Voices can bring your Valentine’s love note to life by a professional voice actor, for free. Voices ran a contest and 10 submissions were randomly chosen to be professionally voiced. Winners were notified Feb. 13 and audio files of messages will be shared on Valentine’s Day. The #VoiceMyValentine campaign will tap into voiceover talent from the Voices platform. Voices, which is headquartered in Canada, launched in 2005. “We wanted to put a fun spin on the classic Valentine’s Day love note,” said Tara Parachuk, communications manager at Voices. “We have so many talented voice actors on the platform, and what better way to celebrate the day than to lean on the incredible talent we have in our community.” Ad Age events Sign up for events and awards Learn more here Proflowers With its new campaign “Wild Things,” flower delivery service Proflowers wants to remind people that small gestures and moments matter. Proflowers partnered with the Whitney Houston Foundation and joked about spending all of its production budget on licensing Houston’s song, “How Will I Know,” for its 30-second ad. The creative was ideated and executed in-house by the Proflowers team, and the spot will run on both broadcast and CTV. Proflowers was also the floral sponsor of the multi-day Whitney Houston Grammy party at the W Hotel in Hollywood, thrown by the Houston estate to commemorate what would have been Houston’s 60th birthday. The brand is also offering a limited-edition Lavender Rose bouquet with the singer’s favorite flowers. A portion of every sale will be donated back to the foundation. Turtle Wax After discovering that the average age of a vehicle in the U.S. is greater than the average length of marriage, car care brand Turtle Wax has been offering dates for married drivers. Married couples can post a photo on Instagram of themselves on their wedding day, tagging @TurtleWax and including #TurtleWaxValentine in the post caption, along with the number of years they have been married, for a chance to receive the $100 gift card for their date. The brand will pay up to 20 couples to go on the date. Peacock This month, streaming service Peacock and Alfred Coffee developed pop-up murals of Jim and Pam from “The Office” in select locations across Los Angeles, including Silver Lake, Brentwood, Robertson and Studio City. There will also be hand-drawn self-portraits at Alfred Coffee’s Melrose location by “The Office” stars Rainn Wilson, Kate Flannery and Oscar Nuñez. The partnership comes as Peacock is preparing a Season 6 Superfan package of “The Office”—the season when Pam and Jim get married. The Superfan episodes feature extended cuts including never-before-seen and deleted scenes, bloopers, featurettes and interviews.Also read: Peacock's Super Bowl spot featured brand partnerships Chateau Ste. Michelle Wine brand Chateau Ste. Michelle and agency partner Team One is helping people move on and get rid of remembrances of past relationships through the Great EXchange—a microsite allowing people to upload a photo of an ex’s memento along with an anecdote about its significance. Then, they destroyed the objects in inventive ways. The first 200 entrants received a $100 gift card for the wine brand’s online store. And an additional 50 people received a Winery Gift with loads of other prizes. Taimi To spotlight on queer love for of St. Valentine’s Day, Taimi, the LGBTQ+ dating app, and Ukrainian artist Daniel Skripnik put a spin on the famous “Love is...” comic strip by New Zealand cartoonist Kim Casali—to show how the idea of love might look to gay, lesbian, transgender, non-binary, polyamorous and asexual people. The goal of the collaboration is to make St. Valentine’s Day a more inclusive holiday and to celebrate love in all its forms.

Valentine’s Day 2023—see this year’s campaigns from Teleflora to Denny’s

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