Turtle Wax
After discovering that the average age of a vehicle in the U.S. is greater than the average length of marriage, car care brand Turtle Wax has been offering dates for married drivers. Married couples can post a photo on Instagram of themselves on their wedding day, tagging @TurtleWax and including #TurtleWaxValentine in the post caption, along with the number of years they have been married, for a chance to receive the $100 gift card for their date. The brand will pay up to 20 couples to go on the date.
Peacock
This month, streaming service Peacock and Alfred Coffee developed pop-up murals of Jim and Pam from “The Office” in select locations across Los Angeles, including Silver Lake, Brentwood, Robertson and Studio City. There will also be hand-drawn self-portraits at Alfred Coffee’s Melrose location by “The Office” stars Rainn Wilson, Kate Flannery and Oscar Nuñez.
The partnership comes as Peacock is preparing a Season 6 Superfan package of “The Office”—the season when Pam and Jim get married. The Superfan episodes feature extended cuts including never-before-seen and deleted scenes, bloopers, featurettes and interviews.
Also read: Peacock's Super Bowl spot featured brand partnerships