Walgreens has partnered with influencers The Old Gays—four openly gay TikTok personalities in their 60s and 70s, known for their dancing and comedic videos.
In the TikTok video, posted as a paid partnership on their TikTok page, Jessay Martin, Robert Reeves and Mick Peterson learn about the MyWalgreens App and the digital tools accessed through it, including the 24/7 Pharmacy Chat, Save-a-Trip refills and 90-day prescriptions, while searching for their friend Bill Lyons. “Is it easy to use for old gays like us?” Robert inquired.
Bill, too, had discovered 90-day refills through the Walgreens App, with help from a handsome delivery man.
The video, created by WPP, also features Loza Theodros, a Walgreens pharmacist at an HIV-specialized pharmacy in Los Angeles, who informs the four friends about the app’s services. Like The Old Gays, whose TikTok following totals nearly 8 million, Theodros has accumulated a social media following, with over 22,000 Instagram followers.