Subscribe
Brand Marketing

Walgreens partners with TikTok 'granfluencers' to reach senior consumers

(Walgreens)
MV
By:
Maia Vines
July 19, 2022 07:18 PM

Walgreens has partnered with influencers The Old Gays—four openly gay TikTok personalities in their 60s and 70s, known for their dancing and comedic videos.

Featured Stories

Newfronts
How Tubi is positioning its ad products for buyers leaving traditional TV
Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

PH
By:
Parker Herren
How Tubi is positioning its ad products for buyers leaving traditional TV
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
ES
By:
E.J. Schultz
CMO job moves and hiring trends to watch
Events & Awards
Why Roku is skipping the NewFronts this year and what it means for marketers
Events & Awards
PH
By:
Parker Herren
Why Roku is skipping the NewFronts this year and what it means for marketers
Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts
GS
By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch

Latest News

How TikTok aims to connect with brands at NewFronts
GroupM CEO confirms impending layoffs in internal memo
Inside LinkedIn’s first NewFronts presentation and fast-growing creator strategy
Chuck Porter, copywriter—why the former CP+B chairman is back, writing ads for tequila
Staying current is easy with newsletters delivered straight to your inbox.

See More in Brand Marketing

CMO job moves and hiring trends to watch
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Marketing winners and losers of the week
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Staying current is easy with newsletters delivered straight to your inbox.