Brand Marketing

What the Celsius-Alani Nu deal means for beverage marketing

Celsius Holdings announced plans to acquire fast-growing competitor Alani Nu for $1.8 billion. (Celsius Holdings)
JS
By:
Jon Springer
February 21, 2025 11:26 PM

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Influencers & Creators
How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

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How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model
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Agency Brief: Martin layoffs, PetSmart’s media agency change and more
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Winners and losers
Marketing winners and losers of the week
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Brand Marketing
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign
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E.J. Schultz
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign