Brand Marketing

What Wendy’s and Kellogg pricing messaging missteps reveal about consumer disconnect

Consumers have been staring at higher food prices since the peak of the pandemic, but are less tolerant of rising costs. (iStock)
EW
By:
Erika Wheless
March 05, 2024 10:30 AM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
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Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Winners and losers
Marketing winners and losers of the week
Winners and losers
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Adrianne Pasquarelli
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E.J. Schultz
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Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
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Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
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Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next