Brand Marketing

5 marketing tips for brands dealing with the widening income gap

Marketers are challenged by the wealth gap. (Adobe Stock)
April 01, 2025 09:00 AM

As economic uncertainty grows, job losses mount and recession fears multiply, the separation between high-income and low-income consumers is stark. That wealth gap is creating a divide between consumer segments, as the affluent continue to spend and lower-income shoppers spend less as they budget paycheck to paycheck.

Staying current is easy with newsletters delivered straight to your inbox.