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Brand Marketing

Women’s sports—5 takeaways on growth potential and ad opportunities

Soccer legend Megan Rapinoe in a fireside chat with Meg Linehan, senior writer of The Athletic at Deep Blue’s Business of Women’s Sports Summit. (Lindsay Rittenhouse/Ad Age)
LR
By:
Lindsay Rittenhouse
April 25, 2024 09:30 AM

Women’s sports has the potential to generate more than $1 billion in revenue in 2024, according to Deloitte—that alone should convince marketers to invest there.

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The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work

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