Slim Jim, the meaty snack food owned by Conagra Brands Inc., is signing a multievent deal with World Wrestling Entertainment Inc. that will make it wrestling’s biggest sponsor.
As part of the agreement, Slim Jim will advertise across WWE’s platforms, including several live events over the next year, in stores and on social channels, the companies are set to announce Thursday. Financial terms weren’t available.
The tie-up debuts Aug. 5 at WWE’s SummerSlam event in Detroit, with a Slim Jim-branded battle royal. The brand will also appear at three additional shows, including WWE’s marquee weekend-long WrestleMania event set for April 2024.