Brand Marketing

What X is planning for its first marketing campaign under Musk’s ownership

X will promote its upcoming payments business in its first marketing campaign under Elon Musk’s ownership. (Ad Age composite: @XMoney via X and Adobe Stock)
BD
By:
Brandon Doerrer
February 13, 2025 10:00 AM

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Newfronts
How Tubi is positioning its ad products for buyers leaving traditional TV
Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

PH
By:
Parker Herren
How Tubi is positioning its ad products for buyers leaving traditional TV
TV Upfront
17 hot take predictions for the TV upfronts
TV Upfront
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By:
Parker Herren
17 hot take predictions for the TV upfronts
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns