Measurement

Netflix picks EDO for outcomes measurement as it looks to justify premium ad pricing

Netflix’s EDO integration follows a pilot over the past five months. (Bloomberg)
JN
By:
Jack Neff
May 17, 2023 10:32 PM

Featured Stories

Agencies
Madwell’s demise is a wake-up call for marketers
Agencies

Lessons from the closure, including how to assess an agency’s finances.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop