Measurement
Nielsen pulls its Gracenote data from rival VideoAmp, others mull alternatives
Gift Article
Share
Expand
Vizio’s Inscape provides smart TV viewership data to Nielsen, as well as rivals such as VideoAmp.
(Vizio)
By:
Jack Neff
September 26, 2023 05:53 PM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer