From Nose to Tail

For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site. The Horse and Hound Boutique, a Swedish store that sells riding gear and pet-care paraphernalia, wanted to go the extra mile to show it truly understands animals. The store came up with a series of witty print ads to show that it "knows what dogs like." A very simple but effective double-page spread showed one dog's rear end on the left-hand page and another dog's front end on the right-hand page, in recognition of the fact that dogs introduce themselves to each other in a much more personal way than humans do. As the reader closed the pages of the magazine, the nose of one dog would meet the rear end of the other. ~ ~ ~CMDglobal.com is the world's only creative-media resource. In addition to a searchable archive of the best media campaigns from across the globe, it includes articles and analysis on trends and best practices for media strategists.

From Nose to Tail

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