Bloomberg Quicktake, the more-casual, online-oriented business news network of the Bloomberg empire, unveiled four new shows, new distribution partnerships and a modest list of celebrity hosts in a bid to strengthen its buy-side appeal at this year's upfronts.
This spring, Quicktake will launch "Morning, Noon and Night," a show hosted by longtime Bloomberg anchor Francine Lacqua. In the summer, "The Prof G Show" will debut, an explainer series with NYU Stern professor Scott Galloway that takes clear aim at the video style popular on YouTube and social media. And in the fall, Quicktake will debut "How I Got Here," an interview series hosted by NBA athlete Chris Paul, and "The Business of Fashion," a weekly show featuring Imran Amed.
Quicktake also announced new distribution deals with Amazon's Fire TV, VIZIO and ridesharing service Lyft. The network's upfront featured representatives from AT&T and financial services company Ally.