Bud Light Flashes Back to the '90s During USA's 'Mr. Robot'
Bud Light flashed back to the '90s during USA's "Mr. Robot" on Wednesday night.
This week's episode of the critically acclaimed drama opened with a fantasy sequence that pays homage to sitcoms from the 1980s and 1990s. That nostalgia carried into the first commercial break of the episode with spots that harken back to those eras.
This included the 1990 Bud Light commercial, "Everything else is just a light," part of the beer giant's broader campaign that eventually helped it dethrone Miller Lite as the best-selling light beer. The retro spot was originally created by DDB Needham Worldwide, now known as DDB Worldwide.
"Bud Light is about raising one to right now -- and right now, 'Mr. Robot' is one of the hottest shows on TV," Alex Lambrecht, VP-Bud Light, said via email. "We're excited to be part of this special throwback episode.
USA also created a custom spot for E Corp -- the fictional multinational conglomerate that's a target of the hacker group Fsociety in the series -- made to resemble old AOL ads. There was also a promo created by USA for the fictional horror movie "The Careful Massacre of the Bourgeoisie" that appeared in an earlier episode of "Mr. Robot."