Conde Nast Brings Back Domino Magazine ... Sort of
Conde Nast is bringing its much-missed shelter magazine, Domino, back to print.
It won't be a full-fledged relaunch in the style of Conde siblings Vanity Fair, which quit print in 1936 and came back in 1983, or House & Garden, which shut down in 1993, returned in 1996 and closed again in 2007. Rather, Domino is coming back as a newsstand-only special called "Domino Quick Fixes," a thick $10.99 standalone that Conde plans to sell on newsstands from mid-April through mid-July, the company said today. A second special edition of Domino is slated for next fall.
Like most newsstand specials, Domino Quick Fixes will carry fewer ad pages than a regular monthly magazine would. The Conde Nast Media Group will soon pitch advertisers on the issue. Also like many newsstand specials, Domino Quick Fixes will comprise a mixture of new and previously published content.
Curbed reported last month that Domino could be returning in some form.
The original Domino published from 2005 through 2009, when it fell victim to the recession. Its 10 issues in 2008 averaged paid and verified circulation of nearly 1.1 million, according to the Audit Bureau of Circulations.
The magazine topped Media Industry Newsletter's poll of readers' most-missed magazines in May 2010.