Consumers Bugged by Many Ads

NEW YORK (AdAge.com) -- The addition of Citigroup to the list of powerful institutions begging for government rescue last week only reinforced the impression that everything has changed. But it might not have changed as much as you think, according to a Gfk Roper online survey of 2,000 American adults, which was weighted to reflect the demographic characteristics of the total online population. The survey, conducted Sept. 11 through Oct. 10 -- just after the government started pushing the panic button over the economy -- suggests that consumers may be responding a bit more coolly than anticipated. But they also still think a lot of ads are annoying. The more things change ...

Consumers Bugged by Many Ads

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