Media

Inside TV’s fall marketing strategies—how streaming has upended broadcast’s big season

(clockwise from top left): ABC’s “Grey’s Anatomy,” Fox’s “Animation Domination” brand campaign, NBC’s “Law & Order: SVU” and CBS’s “You’re Laughing at CBS” brand campaign (ABC, Fox, NBC and CBS)
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By:
Parker Herren
September 26, 2024 09:30 AM

Featured Stories

Influencers & Creators
Why drugstore products are dominating influencer beauty routines—and what it means for marketers

Beauty creators are showcasing more products found on drugstore shelves in their social media content as economic uncertainty drives their audiences to cut back on unnecessary spending.

GF
By:
Gillian Follett
Why drugstore products are dominating influencer beauty routines—and what it means for marketers
AI
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
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By:
Asa Hiken
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
Food & Beverage
The top 5 food and beverage marketing ideas to know about right now
EW
By:
Erika Wheless
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JS
By:
Jon Springer
The top 5 food and beverage marketing ideas to know about right now
Sports
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential
JS
By:
Jon Springer
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential