Streaming TV and political advertising—inside the complicated shift from linear TV

This year’s midterm election cycle has brought with it not only a divisive discourse on legislation surrounding gun control and abortion rights, but also a shift in political advertising—making apparent inconsistencies in streaming ad policies long established on linear TV. As eyeballs continue to shift to digital platforms, the impact of streaming TV in the current election cycle could portend a greater shift away from linear in the 2024 presidential race.