Peacock will now be available to all Instacart+ users, the companies announced today, marking the latest addition to the streaming bundling trend.
Instacart+ costs $9.99 per month or $99 per year and comes with added benefits such as free delivery on orders over $35 and lower service fees. On its own, Peacock costs $5.99 per month for the ad-supported subscription, which will be made available to Instacart+ users.
Peacock and Instacart will promote their bundle with a holiday-themed campaign that highlights scenes from popular NBCU series such as “The Office” and “The Real Housewives.” The spot will run across NBCU’s linear, streaming and social channels, and Instacart will be featured in NBCU programming such as “Christmas in Rockefeller Plaza” and an episode of “Watch What Happens Live with Andy Cohen.”