Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Jim Parsons goes to the DMV in Intel's latest ad featuring the "Big Bang Theory" star, while Burger King's retro ad to plug the return of its Yumbo ham-and-cheese sandwich takes customers back to the 1970s.
And Julia Louis-Dreyfus makes her debut as Old Navy's spokesperson, replacing Amy Poehler. In the spot, Ms. Dreyfus goes all out for Christmas dinner with hand-harvested cranberries and a tur-pig-en (a chicken inside of a pig inside of a turkey -- "it's the whole animal kingdom in one bite"), then ditches it all to catch Old Navy's newest deals.
Ford Motor Company: Dream Big
CoverGirl: Like a Flower
Wells Fargo: The Stagecoach and the Snowmen
