Keeping it real with parents in 2020: How brands can be better partners to parents

This year has brought with it an insurmountable amount of stress, and parents in particular have had to face challenges they never thought they would have to deal with. For the parent community on Twitter, the space offers the chance to build deep connections while sharing tips, laughs, pain-points, and the general realness of parenting. For many, the community is an anchor, validating their shared experiences and offering a welcome release from the stress of day-to-day life. In this intimate conversation, we explore how brands can build an authentic voice within this community, and why they’re better served by partnering, not pitching. Speakers: Watch the replay above and follow the conversation on Twitter, Periscope, Facebook and LinkedIn. About Twitter Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download the Twitter app at twitter.com/download.

Keeping it real with parents in 2020: How brands can be better partners to parents

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