Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Samsung focuses on the Galaxy S5's camera, McDonald's promotes its new $1-for-any-size-drink offer with a focus on Coca-Cola, and, in the wake of all the love moms have been getting lately (e.g., see Facebook's touching Mother's Day commercial), Kohl's says "Yes to dads everywhere" as part of its continuing "Find your yes" campaign in a spot shot from a new father's POV. (Father's Day, by the way, is coming up on June 15.)