'Wipeout' did just that to its timeslot competition, along with the rest of network TV, debuting as the top-rated program this week in the ad-centric adult 18-49 demographic with a 3.7/12 rating and share. (ABC/Adam Larkey)
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.