The Newspaper Death Watch

First in a series. NEW YORK (AdAge.com) -- By now you know the story: The business of newspapers is in decline. It's a terminal decline, if you believe experts such as Jeffrey Cole, director of the Center for the Digital Future at the University of Southern California at Annenberg. His research suggests traditional media in general must learn to shrink but newspapers in particular are a special case. "When an offline reader of a paper dies, he or she is not being replaced by a new reader," he said. "How much time do they have? We think they have 20 to 25 years." Newspapers' overall ad revenue has been falling, down to $42.2 billion last year from $48.7 billion at the millennium. From DataCenter: Newspapers' share of ad spending since 1940

The Newspaper Death Watch

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