Media
Nielsen Adds Web, Cell, MP3 Players to TV Ratings Data
Gift Article
Share
Expand
Nielsen says media agencies will be able to use the new A2/M2 data in their planning tools to 'optimize combined TV/internet campaigns.'
By:
Abbey Klaassen
June 15, 2006 03:09 PM
Featured Stories
Accounts in Review
12 agency reviews to know about
Marketers including Bayer, TJX Cos. and PayPal are seeking fresh agency support.
EL
By:
Ewan Larkin
Agencies
TRG has still not fully recovered—how its CEO plans to get the agency on the map again
LR
By:
Lindsay Rittenhouse
Sports
USTA adds Mustard to US Open campaign
JS
By:
Jon Springer
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd