Media

Procter & Gamble calls for tests that do away with TV audience guarantees

(Marc Pritchard)
JN
By:
Jack Neff
March 03, 2022 02:00 PM

Featured Stories

TV Upfront
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
TV Upfront

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

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Parker Herren
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
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AI
Inside Superside’s pitch deck for building brand AI models
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Brand Marketing
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
Brand Marketing
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Why brand misinformation is on the rise in the AI era—and how marketers should fight it