Twitter’s marketing team, led by Chief Marketing Officer Leslie Berland, unveiled a new look for the company, including “playing around” with the famous bird logo.
On Wednesday, Berland revealed the new design elements that will appear in Twitter’s marketing going forward. There’s also a new font called “Chirp,” which is a custom typeface created by Grilli Type in Switzerland. The Chirp typeface replaces Twitter’s use of Helvetica.
Berland announced the elements of its new marketing designs in a Twitter thread on Wednesday.
“We felt the brand expression we launched 5 years ago didn't fully reflect the complexity, fluidity and power of the conversations today,” Berland tweeted on Wednesday. “So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design.”