Viewers tuning in on E! Online’s website at 9 p.m. ET will be able to submit questions live for the hosts as well as purchase products straight from the stream through Walmart’s online checkout, which won’t interrupt the show.
For those unable to catch the event in real time, it will be available on-demand via NBCU’s streamer Peacock from Dec. 10 through Dec. 22.
“The future of livestream shopping is bright, and we are continuously innovating to meet the evolving needs of our customers in new dynamic and immersive environments,” said Sarah Henry, head of content, influencer and commerce at Walmart, in a statement. “This season, we know our customers are seeking holiday inspiration at affordable prices, which is why we’re thrilled to partner with NBCUniversal to create an engaging and seamless shopping experience.”
“LivE! Deals for the Holiday Season” isn’t Walmart’s first foray into livestream shopping. In 2020, the company hosted an apparel showcase on TikTok featuring popular influencers, and last year, Walmart took its products to Twitter for a live shopping experience hosted by Jason Derulo. According to the company, it has supported more than 350 shoppable livestream events this year.
NBCUniversal has also been eager to drive shoppable TV forward this year. The network integrated live shopping into its Peacock original show “Love Island USA” via QR codes, as well as into the physical and virtual extensions of its BravoCon fan event.