Walmart's 'Checkout Promise': More Open Lanes This Holiday

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here. Among the new releases, Lexus airs a "Transformers"-esque ad to plug its holiday sales event, while Foot Locker enlists Chicago Bulls point guard Derrick Rose and San Antonio Spurs power forward Tim Duncan to promote its "Week of Greatness," in a new spot that's also one of today's Most Engaging ads. Walmart also has another spot featuring Anthony Anderson and Melissa Joan Hart in the Holiday Hub, pushing the retailer's "checkout promise" to open more lanes than ever this holiday season. As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Miss the previous installment of Hot Spots? Click here.

Walmart's 'Checkout Promise': More Open Lanes This Holiday

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