Taco Bell Takes the Texas Law Hawk National for Quesalupas Ad
Plus, The Five Most Digitally Engaging Spots on TV Right Now
Published on February 19, 2016.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Phoenix Raceway and Sunoco promote the beginning of the Nascar season next Sunday, while Bandai and Dunkin Donuts present their products: the Power Rangers T-Rex Super Charge Morpher and the Dark Roast coffee blend, respectively.
Taco Bell's new national ad for the Quesalupa features one of the stars of its Super Bowl ad, high-energy Bryan Wilson, also known as the Texas Law Hawk. The spot was previously aired locally in Texas during the big game.