Domino's Destroys Old Signs to Remind Us It's Not Just Pizza

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here. Among the new releases, Travelers Insurance's new spot showcases the vulnerability felt when a family waits to hear from someone they love during a storm. Meanwhile, Domino's continues to remind us that it has changed its name in its new spot. Because of the large portion of franchises that are still bearing the name "Domino's Pizza," the company felt the need to start to destroy the now-outdated signs. And Kleenex breaks into the Most Engaging with its spot, "Someone Needs One: Time for a Change." The spot features a young boy confessing to a crying girl that despite what many think, not all boys are loud, immature and don't care about feelings, as he hands her a pack of Kleenex. As always, you can find out more about the best commercials on TV at Ad Age's Creativity. Miss the previous installment of Hot Spots? Click here.

Domino's Destroys Old Signs to Remind Us It's Not Just Pizza

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