Member Content

How 2019 became the summer of White Claw

Comedian Trevor Wallace’s viral video celebrated and mocked White Claw’s popularity, spawning the “Ain’t no laws when you’re drinking Claws” meme. (Trevor Wallace via YouTube)
October 31, 2019 11:51 AM

Each month, Ad Age creates and shares an exclusive case study with Ad Age Insider subscribers. Already an Insider? Instantly download the case study here. Or learn more about Ad Age membership levels and benefits here. This month, we’re taking a look at the White Claw hard seltzer phenomenon and unpacking its latest campaign and results.

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