The Battle of the Brands: Old Spice Vs. Axe

BATAVIA, Ohio (AdAge.com) -- One of the crowning achievements of the Jim Stengel era at Procter & Gamble Co., at least according to Jim Stengel, has been the rebound of Old Spice in the battle for hearts and minds of men. P&G's former global marketing officer was so impressed with the old-school brand's success that he made Old Spice imagery a cornerstone of his valedictory address to the Association of National Advertisers last month, starring in a mock commercial for a mock body wash -- Old Spice "Rock Star." Who killed body spray?

The Battle of the Brands: Old Spice Vs. Axe

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